The chocolate companies, meanwhile, denied claims they were deliberately trying to distance Easter eggs from their religious origin.We read another article that says, yeah, ok. But the word Easter is now on the BACK of the package. That's a resounding support for Easter, eh?
In a short statement Cadbury said: "We do not have a policy to drop Easter from our eggs."
"There has been no deliberate decision to drop the word Easter from our products and the name is still widely used at Nestle," said Laura Archer of Nestle.
“Most of our Easter eggs don’t say Easter or egg on the front as we don’t feel the need to tell people this – it is very obvious through the packaging that it is an Easter egg,” said the unnamed spokesperson, who denied that political or religious correctness is behind the move. But just in case people aren’t sure what they’re actually biting into, the word Easter is still there in small print on the back of the packaging to reassure people that they are actually eating a chocolate Easter egg.
Yet mysteriously, Cadbury’s Easter Egg Trail Pack has unquestionably been replaced this year by Cadbury Egg Hunt Pack while its Crème Egg, shaped like an Easter egg and marketed for years as only being available until Easter, has no reference to the annual Christian holiday other than as a deadline to purchase the product. But the spokesperson couldn’t say precisely when and why the packaging has changed.
But Cadbury isn’t the only chocolate manufacturer that has seemingly taken the Easter out of Easter egg this year.
Rival producer Nestle now sells a “Large Milk Chocolate Egg with Quality Street inside” instead of a “Quality Street Easter Egg” and its Milkybar Easter Egg is now a “Milkybar White Chocolate Egg.” Officials from Nestle couldn’t be reached for comment last night however a spokesman told the UK Telegraph “the association is now an automatic one.”