This man reminds me of a man I met a few years ago. He was a German-Hungarian who owned a bar in Hungary. He wanted to add a new alcoholic drink to his menu. He told me of the super hoops and red tape he had to content with. Most poignant was the nameless bureaucrat while carefully studying his papers and forms said with a suspicious slant "A new drink? Sounds very capitalist." Such things as he was doing just isn't done in a communist country.
Below is the nationwide ad Mr. Peterffy is running.